Update:Panera is testing this program in select markets in the US. If you visit MyPanera.com, you will see a link to the Participating Locations, which as of right now is ONLY in KY, OR, OH, TN, VA, WA, WV
Ask for this card next time you are at Panera and then go to MyPanera.com to register your card. Once your card is registered you will get some nice little “surprises” loaded onto your card. Things like Birthday Bonuses, Free Samples, Special Offers and Invites to Special Events.